Business

August 18th, 2017

A Half Million Reasons To Get Excited About Shazam For Radio!

FOR IMMEDIATE RELEASE NEW YORK, NY August 18, 2017- Sun Broadcast Group has hit a milestone of 500,000 Shazams on their exclusive Shazam for Radio platform over the past 12 months. These half million Shazams translate to 700+ experiences, 200 markets, and roughly 10 million impressions outside of the Shazam app itself. Over the last […]

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June 5th, 2017

Sun Broadcast Group, 92.3AMP Radio New York, and Sabra Team Up For Shazamable Ad Campaign!

FOR IMMEDIATE RELEASE NEW YORK, NY, June 5, 2017- Last week Sabra teamed up with 92.3AMP Radio in New York to launch its first fully interactive Shazam-enabled campaign with Sun Broadcast Group’s Shazam For Radio platform. This campaign marked the first of its kind in the New York DMA. As an “unofficial start to summer,” […]

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April 4th, 2017

HOME DEPOT HAS SPRING BACK IN ITS SPOT COUNT STEP.

[Inside Radio] Spring must have really sprung. Home Depot returns to the top of the list of national radio advertisers for the week of March 27-April 2—a position it occupied for much of the spring and summer of 2016. The home improvement retailer committed to 66,922 spots, according to Media Monitors, enough to catapult it […]

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January 3rd, 2017

NEWS/TALK LOOKS LIKELY TO BEGIN 2017 WITH A LEAD

[Inside Radio] There have been times when, after the flurry of a presidential campaign, a calm falls upon the once-busy news/talk format. Those times are decidedly not ready for a repeat. A forecast view of programming trends in the coming year indicates news/talk will continue to be popular; CHR, also a bright leader in 2016, […]

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December 12th, 2016

STANDING OUT MORE CRUCIAL THAN EVER IN CROWDED Q4 AD SPACE.

[From Inside Radio] While it’s no secret that the holiday season is primetime for retailers, a new analysis from Nielsen points out just how essential fourth-quarter is for advertising. Almost 30% of total annual retail spend comes in Q4, with $71.6 trillion spent over the last five years on advertising for the top 20 product […]

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November 17th, 2016

Eight Years and Fearlessly Bold!

FOR IMMEDIATE RELEASE NEW YORK, NY November 17, 2016 – Sun Broadcast Group hit another milestone today as the company turns EIGHT YEARS OLD.  The national radio network, headquartered in New York City and Boca Raton is home of the popular Shazam for Radio, the NCAA Game of the Week with SportsUSA and Sun Latino, the largest […]

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October 7th, 2016

The DASH Is About To Get Even More Crowded

[Radio Ink] The radio industry has pretty much come to the realization that 100% ownership of the automobile dashboard is ancient history. The challenge has turned to how radio competes with everything coming available to the consumer on that all-important real estate. This was a very hot topic at The Radio Show in Nashville last […]

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October 6th, 2016

VALUE OF FM CHIP IN CRISIS WILL BE TESTED BY MATTHEW.

The impending arrival of Hurricane Matthew across the southeast has stations gearing up for the impact of the strongest Atlantic storm to hit the U.S. since 2005. While listeners have become accustomed to fueling up their car and hitting the local supermarket, the new way to listen to FM on a smartphone has some saying […]

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October 4th, 2016

SPORTS RADIO SCORES RECORD SEPTEMBER RATINGS

[Inside Radio] Sports radio spiked the ratings ball in the end zone in September. The format posted its best September results since the beginning of PPM measurement across the three broad demos of 6+, 18-34 and 25-54. Sports captured a 4.7 share among listeners aged 6+, a 3.7 in the 18-34 demo and a 5.3 […]

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October 3rd, 2016

EVEN WITH CUTS, 2016 PRESIDENTIAL ADS SHOULD TOP 2012.

[From Inside Radio] Heading into the homestretch of an unprecedented election, a pair of new forecasts from industry analysts call for lower than anticipated political ad spending this year. Kantar Media’s Campaign Media Analysis Group (CMAG) has revised its earlier forecast for both TV stations and local cable/satellite advertising, but down-ballot numbers could still help […]

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