Industry Insight

April 4th, 2017

HOME DEPOT HAS SPRING BACK IN ITS SPOT COUNT STEP.

[Inside Radio] Spring must have really sprung. Home Depot returns to the top of the list of national radio advertisers for the week of March 27-April 2—a position it occupied for much of the spring and summer of 2016. The home improvement retailer committed to 66,922 spots, according to Media Monitors, enough to catapult it […]

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January 3rd, 2017

NEWS/TALK LOOKS LIKELY TO BEGIN 2017 WITH A LEAD

[Inside Radio] There have been times when, after the flurry of a presidential campaign, a calm falls upon the once-busy news/talk format. Those times are decidedly not ready for a repeat. A forecast view of programming trends in the coming year indicates news/talk will continue to be popular; CHR, also a bright leader in 2016, […]

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December 2nd, 2016

STEVEN’S UNDERGROUND GARAGE JOINS SBG!

FOR IMMEDIATE RELEASE NEW YORK, NY December 1, 2016,  – Sun Broadcast Group announced today that it has entered into a sales and syndication partnership with Little Steven’s Underground Garage. The show, heard on over 80 stations across America including Q104.3 in New York City and WROR in Boston, is hosted by Bruce Springsteen and the E […]

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October 21st, 2016

RADIO COURTS GROWING AFRICAN-AMERICAN MILLENNIAL SPEND.

  [Inside Radio] As African-Americans, and particularly Millennials among them, continue to expand their influence on mainstream America, companies are working to reach this group with customized campaigns, as well as products and services to meet their specific needs. That’s good news for radio stations, as advertisers continue to address the demo. A new Nielsen […]

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October 17th, 2016

SOCIAL HAS GROWN INTO RADIO’S TOP STRATEGIC ALLY.

[Inside Radio] As any good on-air personality and radio exec knows, beyond airtime, the great behemoth that connects you with listeners and advertisers is social media. And more than ever, savvy stations are finding that the right social strategy is the best route to achieving the big goals—improving brand awareness, tapping access and ensuring engagement. […]

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October 13th, 2016

U.S. Ad Spending Growing at Best Pace in Six Years, New Magna Global Forecast Says

[AdAge] Magna expects 2016 to see the largest increase in United States ad spending in six years. The IPG Mediabrands‘ agency revised its forecast for the year on Wednesday, predicting ad revenue in the U.S. will grow to $179 billion, a 6.3% increase. In June, Magna had predicted a 6.2% jump in ad revenue. A […]

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October 11th, 2016

Shazam Announces iMessage App

Shazam has announced the launch of Shazam for iMessage. This new feature brings the magic of Shazam to users inside of iMessage. Within the experience, users can Shazam and share their results as messages with friends – without leaving the messaging screen. With Shazam for iMessage, listeners will be able to discover music playing around them […]

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October 10th, 2016

Radio CMA Award Winners Announced

Lon Helton, KKBQ in Houston, WUBE in Cincinnati, and KTTS in Springfield are among the winners that will be recognized at “The 50th Annual CMA Awards,” on November 2nd in Nashville. Here’s the complete list of who won. National Personality of the Year —“Country Countdown USA” (Lon Helton), Westwood One Major Market—“Chris Carr & Company” […]

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October 7th, 2016

The DASH Is About To Get Even More Crowded

[Radio Ink] The radio industry has pretty much come to the realization that 100% ownership of the automobile dashboard is ancient history. The challenge has turned to how radio competes with everything coming available to the consumer on that all-important real estate. This was a very hot topic at The Radio Show in Nashville last […]

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October 6th, 2016

VALUE OF FM CHIP IN CRISIS WILL BE TESTED BY MATTHEW.

The impending arrival of Hurricane Matthew across the southeast has stations gearing up for the impact of the strongest Atlantic storm to hit the U.S. since 2005. While listeners have become accustomed to fueling up their car and hitting the local supermarket, the new way to listen to FM on a smartphone has some saying […]

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