Report

January 26th, 2017

CUMULUS/HOUSTON WELCOMES SHAZAMABLE RADIO CONTENT!

FOR IMMEDIATE RELEASE   NEW YORK, NY January 26, 2017 – “The Big Game” isn’t the only game-changer coming to Houston in 2017. Sun Broadcast Group announced today that Cumulus Media Top 40, KRBE has joined the growing list of stations to offer fully interactive, Shazamable over-the-air content. KRBE-FM joins the Shazam for Radio family […]

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January 3rd, 2017

NEWS/TALK LOOKS LIKELY TO BEGIN 2017 WITH A LEAD

[Inside Radio] There have been times when, after the flurry of a presidential campaign, a calm falls upon the once-busy news/talk format. Those times are decidedly not ready for a repeat. A forecast view of programming trends in the coming year indicates news/talk will continue to be popular; CHR, also a bright leader in 2016, […]

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December 12th, 2016

STANDING OUT MORE CRUCIAL THAN EVER IN CROWDED Q4 AD SPACE.

[From Inside Radio] While it’s no secret that the holiday season is primetime for retailers, a new analysis from Nielsen points out just how essential fourth-quarter is for advertising. Almost 30% of total annual retail spend comes in Q4, with $71.6 trillion spent over the last five years on advertising for the top 20 product […]

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October 21st, 2016

RADIO COURTS GROWING AFRICAN-AMERICAN MILLENNIAL SPEND.

  [Inside Radio] As African-Americans, and particularly Millennials among them, continue to expand their influence on mainstream America, companies are working to reach this group with customized campaigns, as well as products and services to meet their specific needs. That’s good news for radio stations, as advertisers continue to address the demo. A new Nielsen […]

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October 13th, 2016

U.S. Ad Spending Growing at Best Pace in Six Years, New Magna Global Forecast Says

[AdAge] Magna expects 2016 to see the largest increase in United States ad spending in six years. The IPG Mediabrands‘ agency revised its forecast for the year on Wednesday, predicting ad revenue in the U.S. will grow to $179 billion, a 6.3% increase. In June, Magna had predicted a 6.2% jump in ad revenue. A […]

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October 6th, 2016

VALUE OF FM CHIP IN CRISIS WILL BE TESTED BY MATTHEW.

The impending arrival of Hurricane Matthew across the southeast has stations gearing up for the impact of the strongest Atlantic storm to hit the U.S. since 2005. While listeners have become accustomed to fueling up their car and hitting the local supermarket, the new way to listen to FM on a smartphone has some saying […]

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October 4th, 2016

SPORTS RADIO SCORES RECORD SEPTEMBER RATINGS

[Inside Radio] Sports radio spiked the ratings ball in the end zone in September. The format posted its best September results since the beginning of PPM measurement across the three broad demos of 6+, 18-34 and 25-54. Sports captured a 4.7 share among listeners aged 6+, a 3.7 in the 18-34 demo and a 5.3 […]

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October 3rd, 2016

EVEN WITH CUTS, 2016 PRESIDENTIAL ADS SHOULD TOP 2012.

[From Inside Radio] Heading into the homestretch of an unprecedented election, a pair of new forecasts from industry analysts call for lower than anticipated political ad spending this year. Kantar Media’s Campaign Media Analysis Group (CMAG) has revised its earlier forecast for both TV stations and local cable/satellite advertising, but down-ballot numbers could still help […]

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September 29th, 2016

SHAZAM POSTS A PROFIT AND BREAKS 1 BILLION DOWNLOADS.

[RAIN NEWS]   Shazam announced two major milestones today. First, it has achieved profitability. The company said it has seen double-digit revenue growth stemming from a transition to advertising as its primary business. The potential audience for those advertising deals is a large one, with the announcement that the Shazam mobile app has exceeded 1 […]

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September 28th, 2016

STATIONS SET FOR SECOND EMERGENCY ALERT TEST.

[From Inside Radio]   Years of planning and preparation will finally culminate with the second-ever national Emergency Alert System test, set to be conducted today (Sep. 28) at 2:20pm ET. The Federal Emergency Management Agency and Federal Communications Commission will use the one-minute exercise to determine if a series of upgrades since the last national […]

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