Study

August 18th, 2017

A Half Million Reasons To Get Excited About Shazam For Radio!

FOR IMMEDIATE RELEASE NEW YORK, NY August 18, 2017- Sun Broadcast Group has hit a milestone of 500,000 Shazams on their exclusive Shazam for Radio platform over the past 12 months. These half million Shazams translate to 700+ experiences, 200 markets, and roughly 10 million impressions outside of the Shazam app itself. Over the last […]

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January 3rd, 2017

NEWS/TALK LOOKS LIKELY TO BEGIN 2017 WITH A LEAD

[Inside Radio] There have been times when, after the flurry of a presidential campaign, a calm falls upon the once-busy news/talk format. Those times are decidedly not ready for a repeat. A forecast view of programming trends in the coming year indicates news/talk will continue to be popular; CHR, also a bright leader in 2016, […]

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October 21st, 2016

RADIO COURTS GROWING AFRICAN-AMERICAN MILLENNIAL SPEND.

  [Inside Radio] As African-Americans, and particularly Millennials among them, continue to expand their influence on mainstream America, companies are working to reach this group with customized campaigns, as well as products and services to meet their specific needs. That’s good news for radio stations, as advertisers continue to address the demo. A new Nielsen […]

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October 17th, 2016

SOCIAL HAS GROWN INTO RADIO’S TOP STRATEGIC ALLY.

[Inside Radio] As any good on-air personality and radio exec knows, beyond airtime, the great behemoth that connects you with listeners and advertisers is social media. And more than ever, savvy stations are finding that the right social strategy is the best route to achieving the big goals—improving brand awareness, tapping access and ensuring engagement. […]

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October 4th, 2016

SPORTS RADIO SCORES RECORD SEPTEMBER RATINGS

[Inside Radio] Sports radio spiked the ratings ball in the end zone in September. The format posted its best September results since the beginning of PPM measurement across the three broad demos of 6+, 18-34 and 25-54. Sports captured a 4.7 share among listeners aged 6+, a 3.7 in the 18-34 demo and a 5.3 […]

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October 3rd, 2016

EVEN WITH CUTS, 2016 PRESIDENTIAL ADS SHOULD TOP 2012.

[From Inside Radio] Heading into the homestretch of an unprecedented election, a pair of new forecasts from industry analysts call for lower than anticipated political ad spending this year. Kantar Media’s Campaign Media Analysis Group (CMAG) has revised its earlier forecast for both TV stations and local cable/satellite advertising, but down-ballot numbers could still help […]

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September 21st, 2016

NIELSEN—AFRICAN-AMERICAN, HISPANIC RADIO LISTENING RISES BIG.

[From Inside Radio]   Radio’s broad tent just keeps getting bigger as terrestrial radio’s popularity with two key demographic groups continues to grow. According to a new report from Nielsen, radio reaches more African-Americans and Hispanics on a weekly basis than any other medium, and listening levels among both groups are increasing at a steady […]

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September 19th, 2016

New Targeting Capabilities Enhancing the Value of Digital and Broadcast Radio

[Radio Impact Reports] Scott Bender, Global Head of Publisher Strategy and Business Development, Prohaska Consulting Much continues to be written about the growth of digital audio. By 2017, Digital Radio listenership will grow to 57.8% of the population, according to a recent study by eMarketer. Digital advertising dollars are steadily following and are projected to […]

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September 15th, 2016

AUDIO INDUSTRY GROWTH ATTRACTS MORE AD AGENCY INTEREST.

[From Inside Radio] As the audio industry continues to expand, ad agencies and their clients are taking notice in the form of greater interest in advertising in both broadcast radio and streaming audio. Over half the agencies (55%) surveyed in the second quarter are more interested in online/streaming audio than they were last year—up 4% […]

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September 14th, 2016

Radio Listening Tops All Media for Minutes Spent with Media!

[From Tom Taylor NOW] “Radio listening tops all media” for “minutes spent with media on average day,” says The Media Audit. Its new study of 14,061 adults conducted in the first half of the year “shows radio at 140.5 minutes, compared to the internet at 139.7 minutes,” says the researcher. Broadcast TV is third at […]

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