Latest News

September 26th, 2016

HOW BIG IS RADIO’S MEDIA-LEADING REACH? TRY 97%.

[From: Inside Radio] Despite a dramatic increase in media choices, consumers are still spending significant amounts of time with radio, and terrestrial radio is still the no. 1 reach vehicle, according to fresh audience data from Nielsen. While the rise of digital media and mobile devices is causing increased fragmentation, consumers continue to dedicate more […]

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September 23rd, 2016

The 2016 Marconi Winners Are…

There was plenty happening at the Radio Show in Nashville, Thursday, but nothing bigger than the 2016 National Association of Broadcasters’ Marconi Radio Awards. It was the 27th year for the prestigious awards, which are named forGuglielmo Marconi, given to radio stations and outstanding on-air personalities to recognize excellence in radio. The event was hosted […]

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September 22nd, 2016

BIG CLIENTS BOAST OF HUGE RETURN ON RADIO ADS.

[From Inside Radio]   If radio was seeking a feel-good moment among all its increased competition, flattish revenue projections and other challenges, it got one Wednesday at the Radio Show in Nashville. That’s when a trio of marketing execs from big national brands took to the stage to explain why they pour buckets of cash […]

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September 21st, 2016

NIELSEN—AFRICAN-AMERICAN, HISPANIC RADIO LISTENING RISES BIG.

[From Inside Radio]   Radio’s broad tent just keeps getting bigger as terrestrial radio’s popularity with two key demographic groups continues to grow. According to a new report from Nielsen, radio reaches more African-Americans and Hispanics on a weekly basis than any other medium, and listening levels among both groups are increasing at a steady […]

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September 20th, 2016

Ford Trades In Sony For B&O

[From RAMP] Ford is turning to Harman’s high-end B&O Play brand to succeed its longtime audio partner Sony, ending a relationship that dates back at least 16 years. According to the Detroit Free Press, Ford announced that the B&O Play sound systems would begin appearing in Ford cars and trucks next year. Eventually, B&O Play […]

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September 19th, 2016

New Targeting Capabilities Enhancing the Value of Digital and Broadcast Radio

[Radio Impact Reports] Scott Bender, Global Head of Publisher Strategy and Business Development, Prohaska Consulting Much continues to be written about the growth of digital audio. By 2017, Digital Radio listenership will grow to 57.8% of the population, according to a recent study by eMarketer. Digital advertising dollars are steadily following and are projected to […]

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September 16th, 2016

‘RADIO SHOW PODCAST’—A GUIDE IN AND OUT OF NASHVILLE.

The NAB and RAB have launched a limited-run podcast to preview the upcoming Radio Show in Nashville, “featuring the biggest names, thought leaders and newest ideas.” The “Radio Show Podcast” already has seven episodes, but its latest, a “Radio Show Pre-Show Planner,” with details on events, education and entertainment on-tap in Nashville, will come in […]

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September 15th, 2016

Signature Networks Taps Sun Broadcast Group for Ad Sales Representation.

FOR IMMEDIATE RELEASE NEW YORK, NY September 15th, 2016 – Sun Broadcast Group and Signature Networks have announced that they have entered into a network partnership that will bring Signature Network’s state-of-the-art, completely customizable, 24-hour formats to Sun’s General Market lineup. With Signature Networks, everything can be customized to serve the local market—including imaging and music. […]

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September 15th, 2016

AUDIO INDUSTRY GROWTH ATTRACTS MORE AD AGENCY INTEREST.

[From Inside Radio] As the audio industry continues to expand, ad agencies and their clients are taking notice in the form of greater interest in advertising in both broadcast radio and streaming audio. Over half the agencies (55%) surveyed in the second quarter are more interested in online/streaming audio than they were last year—up 4% […]

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September 14th, 2016

Radio Listening Tops All Media for Minutes Spent with Media!

[From Tom Taylor NOW] “Radio listening tops all media” for “minutes spent with media on average day,” says The Media Audit. Its new study of 14,061 adults conducted in the first half of the year “shows radio at 140.5 minutes, compared to the internet at 139.7 minutes,” says the researcher. Broadcast TV is third at […]

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