News

VALUE OF FM CHIP IN CRISIS WILL BE TESTED BY MATTHEW.

October 6th, 2016

The impending arrival of Hurricane Matthew across the southeast has stations gearing up for the impact of the strongest Atlantic storm to hit the U.S. since 2005. While listeners have become accustomed to fueling up their car and hitting the local supermarket, the new way to listen to FM on a smartphone has some saying … read more

SPORTS RADIO SCORES RECORD SEPTEMBER RATINGS

October 4th, 2016

[Inside Radio] Sports radio spiked the ratings ball in the end zone in September. The format posted its best September results since the beginning of PPM measurement across the three broad demos of 6+, 18-34 and 25-54. Sports captured a 4.7 share among listeners aged 6+, a 3.7 in the 18-34 demo and a 5.3 … read more

EVEN WITH CUTS, 2016 PRESIDENTIAL ADS SHOULD TOP 2012.

October 3rd, 2016

[From Inside Radio] Heading into the homestretch of an unprecedented election, a pair of new forecasts from industry analysts call for lower than anticipated political ad spending this year. Kantar Media’s Campaign Media Analysis Group (CMAG) has revised its earlier forecast for both TV stations and local cable/satellite advertising, but down-ballot numbers could still help … read more

SHAZAM POSTS A PROFIT AND BREAKS 1 BILLION DOWNLOADS.

September 29th, 2016

[RAIN NEWS]   Shazam announced two major milestones today. First, it has achieved profitability. The company said it has seen double-digit revenue growth stemming from a transition to advertising as its primary business. The potential audience for those advertising deals is a large one, with the announcement that the Shazam mobile app has exceeded 1 … read more

STATIONS SET FOR SECOND EMERGENCY ALERT TEST.

September 28th, 2016

[From Inside Radio]   Years of planning and preparation will finally culminate with the second-ever national Emergency Alert System test, set to be conducted today (Sep. 28) at 2:20pm ET. The Federal Emergency Management Agency and Federal Communications Commission will use the one-minute exercise to determine if a series of upgrades since the last national … read more

BIG CLIENTS BOAST OF HUGE RETURN ON RADIO ADS.

September 22nd, 2016

[From Inside Radio]   If radio was seeking a feel-good moment among all its increased competition, flattish revenue projections and other challenges, it got one Wednesday at the Radio Show in Nashville. That’s when a trio of marketing execs from big national brands took to the stage to explain why they pour buckets of cash … read more

Ford Trades In Sony For B&O

September 20th, 2016

[From RAMP] Ford is turning to Harman’s high-end B&O Play brand to succeed its longtime audio partner Sony, ending a relationship that dates back at least 16 years. According to the Detroit Free Press, Ford announced that the B&O Play sound systems would begin appearing in Ford cars and trucks next year. Eventually, B&O Play … read more

New Targeting Capabilities Enhancing the Value of Digital and Broadcast Radio

September 19th, 2016

[Radio Impact Reports] Scott Bender, Global Head of Publisher Strategy and Business Development, Prohaska Consulting Much continues to be written about the growth of digital audio. By 2017, Digital Radio listenership will grow to 57.8% of the population, according to a recent study by eMarketer. Digital advertising dollars are steadily following and are projected to … read more

‘RADIO SHOW PODCAST’—A GUIDE IN AND OUT OF NASHVILLE.

September 16th, 2016

The NAB and RAB have launched a limited-run podcast to preview the upcoming Radio Show in Nashville, “featuring the biggest names, thought leaders and newest ideas.” The “Radio Show Podcast” already has seven episodes, but its latest, a “Radio Show Pre-Show Planner,” with details on events, education and entertainment on-tap in Nashville, will come in … read more

AUDIO INDUSTRY GROWTH ATTRACTS MORE AD AGENCY INTEREST.

September 15th, 2016

[From Inside Radio] As the audio industry continues to expand, ad agencies and their clients are taking notice in the form of greater interest in advertising in both broadcast radio and streaming audio. Over half the agencies (55%) surveyed in the second quarter are more interested in online/streaming audio than they were last year—up 4% … read more