News

EVEN WITH CUTS, 2016 PRESIDENTIAL ADS SHOULD TOP 2012.

October 3rd, 2016

[From Inside Radio] Heading into the homestretch of an unprecedented election, a pair of new forecasts from industry analysts call for lower than anticipated political ad spending this year. Kantar Media’s Campaign Media Analysis Group (CMAG) has revised its earlier forecast for both TV stations and local cable/satellite advertising, but down-ballot numbers could still help … read more

SHAZAM POSTS A PROFIT AND BREAKS 1 BILLION DOWNLOADS.

September 29th, 2016

[RAIN NEWS]   Shazam announced two major milestones today. First, it has achieved profitability. The company said it has seen double-digit revenue growth stemming from a transition to advertising as its primary business. The potential audience for those advertising deals is a large one, with the announcement that the Shazam mobile app has exceeded 1 … read more

STATIONS SET FOR SECOND EMERGENCY ALERT TEST.

September 28th, 2016

[From Inside Radio]   Years of planning and preparation will finally culminate with the second-ever national Emergency Alert System test, set to be conducted today (Sep. 28) at 2:20pm ET. The Federal Emergency Management Agency and Federal Communications Commission will use the one-minute exercise to determine if a series of upgrades since the last national … read more

BIG CLIENTS BOAST OF HUGE RETURN ON RADIO ADS.

September 22nd, 2016

[From Inside Radio]   If radio was seeking a feel-good moment among all its increased competition, flattish revenue projections and other challenges, it got one Wednesday at the Radio Show in Nashville. That’s when a trio of marketing execs from big national brands took to the stage to explain why they pour buckets of cash … read more

Ford Trades In Sony For B&O

September 20th, 2016

[From RAMP] Ford is turning to Harman’s high-end B&O Play brand to succeed its longtime audio partner Sony, ending a relationship that dates back at least 16 years. According to the Detroit Free Press, Ford announced that the B&O Play sound systems would begin appearing in Ford cars and trucks next year. Eventually, B&O Play … read more

New Targeting Capabilities Enhancing the Value of Digital and Broadcast Radio

September 19th, 2016

[Radio Impact Reports] Scott Bender, Global Head of Publisher Strategy and Business Development, Prohaska Consulting Much continues to be written about the growth of digital audio. By 2017, Digital Radio listenership will grow to 57.8% of the population, according to a recent study by eMarketer. Digital advertising dollars are steadily following and are projected to … read more

‘RADIO SHOW PODCAST’—A GUIDE IN AND OUT OF NASHVILLE.

September 16th, 2016

The NAB and RAB have launched a limited-run podcast to preview the upcoming Radio Show in Nashville, “featuring the biggest names, thought leaders and newest ideas.” The “Radio Show Podcast” already has seven episodes, but its latest, a “Radio Show Pre-Show Planner,” with details on events, education and entertainment on-tap in Nashville, will come in … read more

AUDIO INDUSTRY GROWTH ATTRACTS MORE AD AGENCY INTEREST.

September 15th, 2016

[From Inside Radio] As the audio industry continues to expand, ad agencies and their clients are taking notice in the form of greater interest in advertising in both broadcast radio and streaming audio. Over half the agencies (55%) surveyed in the second quarter are more interested in online/streaming audio than they were last year—up 4% … read more

Radio Listening Tops All Media for Minutes Spent with Media!

September 14th, 2016

[From Tom Taylor NOW] “Radio listening tops all media” for “minutes spent with media on average day,” says The Media Audit. Its new study of 14,061 adults conducted in the first half of the year “shows radio at 140.5 minutes, compared to the internet at 139.7 minutes,” says the researcher. Broadcast TV is third at … read more

GLOBAL AD SPEND LOOKS TO APPROACH $550B; U.S. WILL RISE.

September 9th, 2016

[From Inside Radio]   Buoyed by even-year events, the global ad market continues to make positive gains in 2016, with growth looking to extend to next year, according to a new forecast by Carat North America. The ad agency forecasts that global ad revenue will hit $548.2 billion in 2016, a 4.4% increase compared to … read more