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800.871.6163
241 Boston Post Road West,
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Marlborough, MA 01752
508.787.0082
April 4th, 2017
[Inside Radio] Spring must have really sprung. Home Depot returns to the top of the list of national radio advertisers for the week of March 27-April 2—a position it occupied for much of the spring and summer of 2016. The home improvement retailer committed to 66,922 spots, according to Media Monitors, enough to catapult it … read more
December 12th, 2016
[From Inside Radio] While it’s no secret that the holiday season is primetime for retailers, a new analysis from Nielsen points out just how essential fourth-quarter is for advertising. Almost 30% of total annual retail spend comes in Q4, with $71.6 trillion spent over the last five years on advertising for the top 20 product … read more
October 21st, 2016
[Inside Radio] As African-Americans, and particularly Millennials among them, continue to expand their influence on mainstream America, companies are working to reach this group with customized campaigns, as well as products and services to meet their specific needs. That’s good news for radio stations, as advertisers continue to address the demo. A new Nielsen … read more
October 7th, 2016
[Radio Ink] The radio industry has pretty much come to the realization that 100% ownership of the automobile dashboard is ancient history. The challenge has turned to how radio competes with everything coming available to the consumer on that all-important real estate. This was a very hot topic at The Radio Show in Nashville last … read more
October 4th, 2016
[Inside Radio] Sports radio spiked the ratings ball in the end zone in September. The format posted its best September results since the beginning of PPM measurement across the three broad demos of 6+, 18-34 and 25-54. Sports captured a 4.7 share among listeners aged 6+, a 3.7 in the 18-34 demo and a 5.3 … read more
September 28th, 2016
[From Inside Radio] Years of planning and preparation will finally culminate with the second-ever national Emergency Alert System test, set to be conducted today (Sep. 28) at 2:20pm ET. The Federal Emergency Management Agency and Federal Communications Commission will use the one-minute exercise to determine if a series of upgrades since the last national … read more
September 20th, 2016
[From RAMP] Ford is turning to Harman’s high-end B&O Play brand to succeed its longtime audio partner Sony, ending a relationship that dates back at least 16 years. According to the Detroit Free Press, Ford announced that the B&O Play sound systems would begin appearing in Ford cars and trucks next year. Eventually, B&O Play … read more
September 15th, 2016
[From Inside Radio] As the audio industry continues to expand, ad agencies and their clients are taking notice in the form of greater interest in advertising in both broadcast radio and streaming audio. Over half the agencies (55%) surveyed in the second quarter are more interested in online/streaming audio than they were last year—up 4% … read more
September 14th, 2016
[From Tom Taylor NOW] “Radio listening tops all media” for “minutes spent with media on average day,” says The Media Audit. Its new study of 14,061 adults conducted in the first half of the year “shows radio at 140.5 minutes, compared to the internet at 139.7 minutes,” says the researcher. Broadcast TV is third at … read more
September 9th, 2016
[From Inside Radio] Buoyed by even-year events, the global ad market continues to make positive gains in 2016, with growth looking to extend to next year, according to a new forecast by Carat North America. The ad agency forecasts that global ad revenue will hit $548.2 billion in 2016, a 4.4% increase compared to … read more