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Boca Raton, FL 33487
800.871.6163
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Marlborough, MA 01752
508.787.0082
December 12th, 2016
[From Inside Radio] While it’s no secret that the holiday season is primetime for retailers, a new analysis from Nielsen points out just how essential fourth-quarter is for advertising. Almost 30% of total annual retail spend comes in Q4, with $71.6 trillion spent over the last five years on advertising for the top 20 product … read more
December 7th, 2016
Not one to shy away from any political or social cause that he wholeheartedly believes in, legendary rocker Dee Snider is now showing his support for the thousands of men and women at the Standing Rock Indian reservation in North Dakota who are protesting the Dakota Access Pipeline. In a video for “So What” that … read more
December 2nd, 2016
FOR IMMEDIATE RELEASE NEW YORK, NY December 1, 2016, – Sun Broadcast Group announced today that it has entered into a sales and syndication partnership with Little Steven’s Underground Garage. The show, heard on over 80 stations across America including Q104.3 in New York City and WROR in Boston, is hosted by Bruce Springsteen and the E … read more
November 17th, 2016
FOR IMMEDIATE RELEASE NEW YORK, NY November 17, 2016 – Sun Broadcast Group hit another milestone today as the company turns EIGHT YEARS OLD. The national radio network, headquartered in New York City and Boca Raton is home of the popular Shazam for Radio, the NCAA Game of the Week with SportsUSA and Sun Latino, the largest … read more
November 10th, 2016
FOR IMMEDIATE RELEASE NEW YORK, NY November 10, 2016, – Sun Broadcast Group and Dave Scott’s RadioTraffic.com announced today that they have extended their network ad sales agreement. “We are very pleased with the trust that RadioTraffic continues to place in Sun Broadcast Group.” said Julio Aponte, Chief Operating Officer at Sun. “ This extension of our agreement with Dave … read more
November 1st, 2016
FOR IMMEDIATE RELEASE NEW YORK, NY November, 3, 2016, – Even with the cooling temperatures, the Sun affiliate team stayed HOT this October adding over SIXTY stations to the SBG and Sun Latino families! The House of Hair with Dee Snider and The Daily House of Hair Cut welcome Townsquare Media’s KKNN-FM in Grand Junction, … read more
October 25th, 2016
[Inside Radio] Liberty Mutual Insurance is playing a game of cat and mouse with leading national radio advertiser GEICO. With the latter back on top based on over-the-air spots for the week of Oct. 17-23, the former is upping its game plan at radio…sort of. Known for its TV ads utilizing the Statue of Liberty … read more
October 21st, 2016
[Inside Radio] As African-Americans, and particularly Millennials among them, continue to expand their influence on mainstream America, companies are working to reach this group with customized campaigns, as well as products and services to meet their specific needs. That’s good news for radio stations, as advertisers continue to address the demo. A new Nielsen … read more
October 17th, 2016
[Inside Radio] As any good on-air personality and radio exec knows, beyond airtime, the great behemoth that connects you with listeners and advertisers is social media. And more than ever, savvy stations are finding that the right social strategy is the best route to achieving the big goals—improving brand awareness, tapping access and ensuring engagement. … read more
October 13th, 2016
[AdAge] Magna expects 2016 to see the largest increase in United States ad spending in six years. The IPG Mediabrands‘ agency revised its forecast for the year on Wednesday, predicting ad revenue in the U.S. will grow to $179 billion, a 6.3% increase. In June, Magna had predicted a 6.2% jump in ad revenue. A … read more