News

GEICO GETS COMPETITION IN INSURANCE RADIO SPOT COUNT.

October 25th, 2016

[Inside Radio] Liberty Mutual Insurance is playing a game of cat and mouse with leading national radio advertiser GEICO. With the latter back on top based on over-the-air spots for the week of Oct. 17-23, the former is upping its game plan at radio…sort of. Known for its TV ads utilizing the Statue of Liberty … read more

RADIO COURTS GROWING AFRICAN-AMERICAN MILLENNIAL SPEND.

October 21st, 2016

  [Inside Radio] As African-Americans, and particularly Millennials among them, continue to expand their influence on mainstream America, companies are working to reach this group with customized campaigns, as well as products and services to meet their specific needs. That’s good news for radio stations, as advertisers continue to address the demo. A new Nielsen … read more

SOCIAL HAS GROWN INTO RADIO’S TOP STRATEGIC ALLY.

October 17th, 2016

[Inside Radio] As any good on-air personality and radio exec knows, beyond airtime, the great behemoth that connects you with listeners and advertisers is social media. And more than ever, savvy stations are finding that the right social strategy is the best route to achieving the big goals—improving brand awareness, tapping access and ensuring engagement. … read more

U.S. Ad Spending Growing at Best Pace in Six Years, New Magna Global Forecast Says

October 13th, 2016

[AdAge] Magna expects 2016 to see the largest increase in United States ad spending in six years. The IPG Mediabrands‘ agency revised its forecast for the year on Wednesday, predicting ad revenue in the U.S. will grow to $179 billion, a 6.3% increase. In June, Magna had predicted a 6.2% jump in ad revenue. A … read more

Shazam Announces iMessage App

October 11th, 2016

Shazam has announced the launch of Shazam for iMessage. This new feature brings the magic of Shazam to users inside of iMessage. Within the experience, users can Shazam and share their results as messages with friends – without leaving the messaging screen. With Shazam for iMessage, listeners will be able to discover music playing around them … read more

Radio CMA Award Winners Announced

October 10th, 2016

Lon Helton, KKBQ in Houston, WUBE in Cincinnati, and KTTS in Springfield are among the winners that will be recognized at “The 50th Annual CMA Awards,” on November 2nd in Nashville. Here’s the complete list of who won. National Personality of the Year —“Country Countdown USA” (Lon Helton), Westwood One Major Market—“Chris Carr & Company” … read more

The DASH Is About To Get Even More Crowded

October 7th, 2016

[Radio Ink] The radio industry has pretty much come to the realization that 100% ownership of the automobile dashboard is ancient history. The challenge has turned to how radio competes with everything coming available to the consumer on that all-important real estate. This was a very hot topic at The Radio Show in Nashville last … read more

VALUE OF FM CHIP IN CRISIS WILL BE TESTED BY MATTHEW.

October 6th, 2016

The impending arrival of Hurricane Matthew across the southeast has stations gearing up for the impact of the strongest Atlantic storm to hit the U.S. since 2005. While listeners have become accustomed to fueling up their car and hitting the local supermarket, the new way to listen to FM on a smartphone has some saying … read more

Twisted Sister’s Dee Snider Reveals New Solo Album Details

October 5th, 2016

[LoudWire] With the end of Twisted Sister on the near horizon, charismatic frontman Dee Snider is looking forward to continuing his musical career under his name alone. We Are the Ones, Snider’s third solo record, will be release three days shy of Halloween on Oct. 28 through Red River Records. The album, produced by GRAMMY award-winner Damon Ranger, … read more

SPORTS RADIO SCORES RECORD SEPTEMBER RATINGS

October 4th, 2016

[Inside Radio] Sports radio spiked the ratings ball in the end zone in September. The format posted its best September results since the beginning of PPM measurement across the three broad demos of 6+, 18-34 and 25-54. Sports captured a 4.7 share among listeners aged 6+, a 3.7 in the 18-34 demo and a 5.3 … read more