621 NW 53rd Street,
Suite 210
Boca Raton, FL 33487
800.871.6163
363 7th Avenue,
Floor 2
New York, NY 10001
800.871.6163
44 Bearfoot Road,
Suite 200
Northborough, MA 01532
508.787.0082
October 25th, 2016
[Inside Radio] Liberty Mutual Insurance is playing a game of cat and mouse with leading national radio advertiser GEICO. With the latter back on top based on over-the-air spots for the week of Oct. 17-23, the former is upping its game plan at radio…sort of. Known for its TV ads utilizing the Statue of Liberty … read more
October 21st, 2016
[Inside Radio] As African-Americans, and particularly Millennials among them, continue to expand their influence on mainstream America, companies are working to reach this group with customized campaigns, as well as products and services to meet their specific needs. That’s good news for radio stations, as advertisers continue to address the demo. A new Nielsen … read more
October 17th, 2016
[Inside Radio] As any good on-air personality and radio exec knows, beyond airtime, the great behemoth that connects you with listeners and advertisers is social media. And more than ever, savvy stations are finding that the right social strategy is the best route to achieving the big goals—improving brand awareness, tapping access and ensuring engagement. … read more
October 13th, 2016
[AdAge] Magna expects 2016 to see the largest increase in United States ad spending in six years. The IPG Mediabrands‘ agency revised its forecast for the year on Wednesday, predicting ad revenue in the U.S. will grow to $179 billion, a 6.3% increase. In June, Magna had predicted a 6.2% jump in ad revenue. A … read more
October 11th, 2016
Shazam has announced the launch of Shazam for iMessage. This new feature brings the magic of Shazam to users inside of iMessage. Within the experience, users can Shazam and share their results as messages with friends – without leaving the messaging screen. With Shazam for iMessage, listeners will be able to discover music playing around them … read more
October 10th, 2016
Lon Helton, KKBQ in Houston, WUBE in Cincinnati, and KTTS in Springfield are among the winners that will be recognized at “The 50th Annual CMA Awards,” on November 2nd in Nashville. Here’s the complete list of who won. National Personality of the Year —“Country Countdown USA” (Lon Helton), Westwood One Major Market—“Chris Carr & Company” … read more
October 7th, 2016
[Radio Ink] The radio industry has pretty much come to the realization that 100% ownership of the automobile dashboard is ancient history. The challenge has turned to how radio competes with everything coming available to the consumer on that all-important real estate. This was a very hot topic at The Radio Show in Nashville last … read more
October 6th, 2016
The impending arrival of Hurricane Matthew across the southeast has stations gearing up for the impact of the strongest Atlantic storm to hit the U.S. since 2005. While listeners have become accustomed to fueling up their car and hitting the local supermarket, the new way to listen to FM on a smartphone has some saying … read more
October 5th, 2016
[LoudWire] With the end of Twisted Sister on the near horizon, charismatic frontman Dee Snider is looking forward to continuing his musical career under his name alone. We Are the Ones, Snider’s third solo record, will be release three days shy of Halloween on Oct. 28 through Red River Records. The album, produced by GRAMMY award-winner Damon Ranger, … read more
October 4th, 2016
[Inside Radio] Sports radio spiked the ratings ball in the end zone in September. The format posted its best September results since the beginning of PPM measurement across the three broad demos of 6+, 18-34 and 25-54. Sports captured a 4.7 share among listeners aged 6+, a 3.7 in the 18-34 demo and a 5.3 … read more