FOR IMMEDIATE RELEASE
NEW YORK, NY, June 5, 2017- Last week Sabra teamed up with 92.3AMP Radio in New York to launch its first fully interactive Shazam-enabled campaign with Sun Broadcast Group’s Shazam For Radio platform. This campaign marked the first of its kind in the New York DMA.
As an “unofficial start to summer,” Sabra and 92.3AMP Radio ran a series of promotional spots awarding listeners with three $100 gift baskets at any Fairway Market. Morning show host Shoboy alerted listeners to use Shazam during one of the spots to be taken to a completely interactive landing page in order to enter the contest. The page also featured an inside look at Sabra products and tied in the local morning show with endorsements to keep the audience engaged from on-air to digital.
As a result of the campaign, listeners spent almost an additional minute engaged with the Sabra brand outside of the promotional on-air spot.
Shazam For Radio, the first interactive radio service designed for every station’s unique content, is widely available on over 1,000 stations across multiple groups and nationally syndicated shows and features.
“Sun Broadcast Group’s groundbreaking Shazam For Radio platform is changing the way our listeners and advertisers interact with radio by allowing them to get additional content in real time,” said Marc Rayfield, Senior Vice President / Market Manager, CBS RADIO New York-WBMP/92.3AMP Radio. “It’s very exciting.”
“We are so pleased to be working with these creative, forward-thinking radio groups in bringing another level of interactivity to their great radio properties,” said Ron Rivlin, SVP, Programming and Affiliate Relations, Sun Broadcast Group.
For more information on the Shazam For Radio platform, contact Ron Rivlin at 212-380-9303 or RRivlin@sunbgi.com.
About Sun Broadcast Group:
Named one of the fastest growing companies in America by Inc Magazine three years in a row, Sun Broadcast Group is a national radio network reaching over 205 million listeners through its more than 5,500 affiliates in both English and Spanish-language. Headquartered in New York City and Boca Raton, FL, Sun offers ad sales representation, syndication and programming support to producers, hosts and radio networks nationwide. Its growing program and sales offerings includes the Sun Select RADAR® Network, The Hit List with Fitz, Little Steven’s Underground Garage, Slacker and Steve, Nashville Minute, Shazam For Radio, and many more.
For more information, call Sun Broadcast Group (800) 871-6163