NEW YORK, NY – January 19, 2021 – Sun Broadcast Group is pleased to announce the promotion of Anny Mansfield to the newly created role of Corporate Research Director. Mansfield recently held the position of Director of Research for Gen Media Partners (GMP), and now will oversee the entire GMP portfolio, extending through to Sun Broadcast Group.
“I am very pleased that we already had the right person on our team to lead research across Gen Media Partners,” said GMP’s Chief Executive Officer Kevin Garrity. “Anny is exceptional at finding the data to develop marketing strategies that help our account executives deliver compelling stories and solutions about the power of radio to advertisers and their agencies, especially for new business development.”
Mansfield added “I am excited at the opportunity to work with the sales teams across all our radio repped and network divisions. Audio is experiencing a surge of attention from brand marketers and agency planners and buyers. This is a great time for radio, and I look forward to working with all our divisions.”
Mansfield brings over 20 years of research experience to her new position. She previously worked at Katz Media’s Univision National Radio Sales division, then joined McGavren Guild in 2007, through to when it became GMP in 2014.