Sun Broadcast Group Launches National Live Event and Tour Division


NEW YORK, NY 12.05.18 – Sun Broadcast Group has announced the launch of their new live experience division, SBG Events. The new venture hits the road in 2019 with the announcement of several tours and events sponsorship programs to complement SBG’s current audio lineup.

“Our partners and advertisers are always looking to enhance their presence on the radio through unique and exclusive opportunities,” said Jason Bailey, SBG President and Founder. “We worked diligently with our shows, hosts, and artists to provide the ultimate way to create a memorable experience for fans, listeners and customers.”

SBG Events will work in tandem with their partner’s existing tour and sponsorship teams to offer SBG advertisers on air, on stage and local activation for the following experiences throughout 2019:

  • The Jim Brickman Tour featuring Brickman’s Holiday concert series across 35 cities, on-air Christmas special (a Joyful Christmas) and a free Holiday single download. Brickman celebrates with his 25th Anniversary Tour Greatest Hits Live in 2019.
  • The Michael Baisden Live Tour starring influential radio personality and New York Times Best Selling author Michael Baisden. His events include a 20 city Women’s Small Business Tour, One Million Mentoring Campaign, Cigar Bar Meet and Greet, and empowering relationship seminars based on his latest book, Woman Up! Baisden is set to deliver an unforgettable live experience.
  • The Girls World Expo Tour in over 30 cities in the US, showcasing jam-packed activities for girls 11-18 during one-day events, workshops and displays. Research continues to show that people forge deeper connections with brands through positive experiences with those brands; SBG now invites others in being part of a wonderful experience that will allow target audiences of teen girls and their families to connect with brands in a positive and meaningful environment.

Rich O’Brien, VP of Programming and Affiliate Relations adds, “It made sense for SBG to add this service to our 2019 lineup and continue to take our partners to a whole new level of engagement. We’re already working to add new talents, dates and exciting events!”.

For more information on SBG Events, please contact or 212.380.9338. Explore SBG Events!

About Sun Broadcast Group:

Sun Broadcast Group, a Gen Media Partners Company, named one of the fastest growing companies in America by Inc Magazine three years in a row, is a national radio network reaching over 205 million listeners through its more than 5,500 affiliates in both English and Spanish-language. With offices in New York City, Boca Raton, FL, and Boston, SBG offers ad sales representation, syndication and programming support to producers, hosts and radio networks nationwide. Its growing program and sales offerings include the Sun Select RADAR® Network, The Hit List with Fitz, Country Fried Mix with DJ Sinister, The Jim Brickman Show, The 90’s with Alfonso Ribeiro, The Michael Baisden Show, and many more.

For more information, call Sun Broadcast Group (800) 871-6163