NEW YORK, NY September 17, 2019- Sun Broadcast Group (SBG) proudly announces the 8th birthday of its Hispanic network, Sun Latino. The milestone is being celebrated with a fresh new look and the introduction of Sun Deportes, a targeted 24/7 Spanish-Language sports offering already airing on over 385 affiliates nationwide. Sun Deportes programming includes long form shows, play-by-play, daily vignettes and commentary from hosts about a wide range of sporting events nationwide including BeIN Sports, Contragolpe Radio, Futbol Mexicano Al Dia, and Liga MX.  

In addition, SBG is restructuring Sun Latino as follows:

  • Sun Latino Music: Music and entertainment programming, targeting HA18-49 & HA25-54 with day and daypartable content. Shows include: ConXtreme, Subeme La Radio, Echate Pa CA, 40 Principales and De Paisano A Paisano.
  • Sun Latino Reach: Major market coverage and top Spanish-Language stations from coast to coast. Over-indexing in the Top 25 Hispanic markets. Stations included cover all of the Top 50 Hispanic markets in the US such as Los Angeles, New York, Miami, Houston and Chicago.

“With our 2020 lineup being finalized, we wanted to create a new dynamic for our Hispanic offering and make it even more in line with changing market requirements,” said Julio Aponte – SBG Chief Operating Officer. “It’s important for our stations, advertisers and partners to get a comprehensive selection of shows and services that cover the Hispanic demographics and provide relevant content. Sun Latino and Sun Deportes will do just that, no matter if you are a sports or a music fan.”

“Sun Latino is a major part of the SBG family,” commented Jason Bailey – Sun Broadcast Group President & Founder. “The lineup keeps growing and now features almost 400 unique affiliates with a monthly audience of over 19 million monthly listeners. I’m so excited about our progress these last 8 years and even more excited to see Sun Deportes fly under its own brand.”

For more information about the entire Sun Latino Selection, contact Rich O’Brien at 212.380.9338 or

More about Sun Latino here: